Creating Reports with Social Media Analytics Software is an important task. A social media manager’s job may not involve much excitement when it comes to creating social media reports. But there’s no denying that it’s significant.
Anything worth doing in social media marketing is worth reporting about. After all, the only way to truly comprehend what you’re achieving through your social activities is to measure and analyze your performance.
Additionally, it’s the only method to convince your supervisor and team that your social marketing efforts are worthwhile. Data demonstrating the value of your job to the organization is essential for improving anything from employee morale to budget increases to team expansion.
Creating Reports with Social Media Analytics Software is as important when things are not going well since it can assist you learn from your mistakes and get back on track.
What is a social media report?
An internal reporting document called a “social media report” shows and keeps track of pertinent information about your social media activities.
It could be as simple as a spreadsheet with a list of numbers or as fancy as a slide presentation with tons of analysis. It all relies on the goal of your report and the demographics of your intended audience.
To cater to various audiences or purposes, you could require multiple reports.
What details ought to include when Creating Reports with Social Media Analytics Software?
The brief reply is that your social media marketing report should only contain the information and analysis that your audience requires in order to comprehend the effectiveness of your social media efforts. Your boss, your group, or even you could be that audience.
Of course, your team requires a report that is considerably more detailed than your boss does. And for your personal records, you definitely want one that is even more specific.
Your social media report should also be well-designed and simple to read. There’s no need to overdo the formatting or include extraneous information. Let your data tell the tale as much as possible.
A description of your social media marketing plan
Creating Reports with Social Media Analytics Software: A brief synopsis of your social media strategy should be the first section of your social media report. This gives background information so your readers know what to expect from the rest of the report.
This is the spot to outline the overarching goal of your social activities and how they relate to business strategy. You’ll go into further detail in the following sections.
Does your business primarily use social media as a means of client service? Social business? brand recognition? the entire list?
If your approach has changed since your last report, be sure to mention it, as well as any new outlets you’ve added to your social media mix.
Goals
It’s time to start being more precise now. Break down the guiding strategy you mentioned in the first section into distinct, quantifiable goals.
If this is your initial social media report, focus on a small number of objectives. You can gradually add more goals when you’ve developed a pattern of learning, tracking, and success.
Success indicators
It’s time to consider the data you’ll use to support your objectives. Success measures are pre-built into SMART goals.
You must include information on the amount of leads created, for instance, if your objective is to enhance lead generation by 25% in Q3. Every organization will have various important KPIs, but here are some general ones you should consider including in your social program:
- The quantity of leads produced
- Quantity of conversions
- total amount of money earned
- ROI (return on investment) overall
- Spending total (on social ads)
- social voice share
- Social attitude
Reporting on service metrics including customer satisfaction score (CSAT), net promoter score (NPS), and resolution time is a good idea if you use social media for customer support.
Of course, if it’s pertinent to your goals, you can offer a lot more information. Visit our post on social media metrics that truly matter for a detailed overview of all the data you may want to include in your social media business report.
According to the network
This section offers detailed results for every social network by going even deeper. You may get even more precise and categorize items by network format, including Stories vs. posts vs. Reels if it makes sense for your team.
Depending on the objectives and success indicators you mentioned above, you’ll need to specify the information to include in this section.
Track your results in comparison to the past few weeks or months if you’re producing a regular weekly or monthly report. You can observe prevailing tendencies as a result. To take into account any seasonal trends, you could additionally contrast your results to the same time last year.
Consider giving details on how your accounts contrast to industry benchmarks in order to put your results in perspective. Accessing data from the Analytics Industry benchmarking tool is simple.
I’m done now! You may now compare your results to industry average performance statistics. Custom timelines, network switching, and benchmark research are all available. You may look for benchmarks for the following metrics:
- Impressions of profiles
- Follower reach on a profile
- Audience expansion rate
- Rate of engagement
- Plays a video
- Posting routine
- Shares, clicks, and more.
Wins
Now that your data have been provided, it’s time to begin the analysis. Highlight the first thing that went really well during this reporting period.
Look past the stats in this case. Perhaps you first got in touch with a significant social media influencer. Or perhaps a social media user left a particularly strong review that you might use in upcoming marketing efforts.
Include space in your social media report for sharing any success that relates to your objectives.
Try to ascertain the reason(s) behind your results if you can. The reasons for the data are what might help you adjust your strategy and set worthwhile social media goals. The facts themselves are certainly interesting.
Opportunities
There is an opportunity for some introspection and recalibration in this segment. Was there anything this time that went a bit awry? If so, can you specify the cause? And how do you want to restart your course?
This is a wonderful place to report on any fresh market opportunities you’ve learned about from social listening or communication with your followers. What kind of material do your fans want to see more of? Has your social care team identified a persistent problem that may be fixed with clearer instructions or a FAQ?
Summary
Your report should conclude with a summary of your accomplishments and lessons learned. When Creating Reports with Social Media Analytics Software, Concentrate on the key lessons learned and how they will inform your future approach.
